STRATEGY, MARKETING AND TECHNOLOGY

From commercial opportunities to visible results.

We combine what your organisation, customers, market and data show. Together we then pick one commercial priority, translate it into a plan for 30, 90 and 365 days and execute it with strategists, marketers and developers.

Collega van upMention aan het werk achter zijn bureau

How we make growth concrete

  1. 01

    Understand

    We bring organisation, customers, market, behaviour and results together.

  2. 02

    Choose

    We decide what can make the biggest difference now.

  3. 03

    Execute

    We put strategy, marketing and technology to work with purpose.

WHAT YOU GET

Not a report for the drawer. A plan that actually gets executed.

You don't get a long list of loose opportunities. We make one commercial choice concrete and lay out what needs to happen, who owns it, what it costs and how we measure the result.

We don't just advise on what should happen. Our teams can also execute it.

The growth plan

  • 01
    Commercial priority
    The question that gets attention first.
  • 02
    Desired result
    A clear description of what needs to change.
  • 03
    Work
    The concrete actions needed to get there.
  • 04
    Ownership
    Who owns it, on your side and on ours.
  • 05
    Planning
    Actions for the next 30, 90 and 365 days.
  • 06
    Budget and capacity
    What it takes to make the choice executable.
  • 07
    Measurement
    How we know whether the approach is working.
BLIND SPOTS AND FRICTION

Where is growth being left behind?

Growth rarely gets stuck on a single channel. Sometimes a sharp choice is missing. Sometimes marketing is reaching the wrong people. And sometimes the tech is making further growth unnecessarily hard.

  • 01

    A promising audience isn't being reached yet.

  • 02

    What the organisation promises doesn't match what customers experience.

  • 03

    Customers voice a need that no clear offer answers.

  • 04

    Marketing and sales are working towards different goals.

  • 05

    Employee knowledge isn't being put to use.

  • 06

    A website, system or manual process is holding back conversion and scale.

We're not after an exhaustive list of options. We're after the choice that can create the most movement right now.

WHAT WE INVESTIGATE

We bring inside and outside together into one commercial picture.

Good commercial choices rarely start with new information. Usually the information is already there, spread across people, systems, customers and the market. We bring it together and use only what's needed to properly answer the commercial question.

From inside

From outside

Organisation

  • Ambitions and commercial goals
  • Leadership and employees
  • Sales, marketing and service
  • Processes and systems
  • Results and financial information

Customers

  • Conversations and interviews
  • Reviews and customer questions
  • Needs and objections
  • The customer journey
  • Use of products or services

Market and competition

  • Competitors and positioning
  • Products, services and pricing
  • Market developments
  • Vacancies and investments
  • Online visibility

Digital environment

  • Search behaviour
  • Websites and platforms
  • Social media
  • AI answers and mentions
  • Public data sources

Every organisation is different. That's why we only investigate the information that helps make better commercial choices. Sometimes that's a conversation. Sometimes data. Usually both.

We combine insights from internal systems, conversations, customer feedback, online behaviour and public sources into one overview.

Examples of sources

GoogleLinkedInReviewsCRMAnalyticsAINewsSocial mediaVacanciesWebsiteSalesInterviews
WHAT WE DEPLOY

The chosen priority decides what's needed.

The answer isn't automatically a campaign, a new website or a strategy report. We only deploy the disciplines needed to reach the chosen result.

Strategy

What do we choose?

We investigate the market, customers and organisation and translate this into sharp positioning, a proposition and a commercial priority.

Concretely
  • Market and customer insights
  • Positioning
  • Proposition
  • Commercial choices
  • Growth plans
  • AI and market research
Result

A clear course and a concrete plan.

Marketing

How do we reach and convince the right people?

We translate the chosen course into visibility, content, campaigns and a customer journey that fits what people actually need.

Concretely
  • Findability (SEO & AI)
  • Content
  • Campaigns
  • Conversion
  • Social media
  • Email marketing
Result

More relevant attention, trust and enquiries.

Technology

What can be simpler, faster or more scalable?

We build digital solutions that support commercial growth. From websites and AI solutions to customer portals, dashboards and smart automations.

Concretely
  • Websites
  • Customer portals
  • Internal tools
  • Dashboards
  • AI solutions
  • Automations
Result

Less manual work and a faster, more measurable process.

FROM CHOICE TO RESULT

Measure, learn and choose again.

Every month we discuss what's been done, what's changing with customers and in the market, and what results are showing up. Then we decide what to keep, adjust or take on as the next priority.

  1. 01

    Understand

    We pull together the most important information.

  2. 02

    Choose

    We settle on one commercial priority.

  3. 03

    Execute

    We deploy strategy, marketing and technology.

  4. 04

    Measure

    We make visible what actually changes.

  5. 05

    Learn

    We look into why something is or isn't working.

  6. 06

    Adjust

    We update the plan for 30, 90 and 365 days.

Better together

They went before you.

“upMention helps you see the opportunities you don’t spot yourself, and translates them into a clear direction and concrete next steps.”
Practical MediaFrank Schel, owner
Bamboo Basics
Compleet Duurzaam
Corrosion
Decathlon
Djoser
De Food Truck Club
Demag
Floryn
FMTC
Helix Academy
Market Response
Peters Aanhangwagens
EeStairs
Verdouw
Wessanen
THIS IS HOW YOU GROW

Tell us where you're stuck.

Share where growth is falling behind or where work inside your organisation isn't coming together well. You don't need to know yet whether the answer lies in strategy, marketing or technology. We'll get back to you within one working day.

Describe what you want to achieve, where growth is lagging or what isn't coming together inside the organisation.

Reply within one working day.