upMention Intelligence: connect information, inform decisions.
upMention Intelligence supports our research into organisations, customers and markets. We develop and use it to bring information together, compare it and analyse it with AI. Our people review the outputs and turn relevant findings into advice and possible next steps.
From sources to proposals
We can collect information from configured sources, including websites and Google Maps, and connect it with information provided to us. The sources and data we use depend on the question and the available capabilities.
AI supports the analysis of this information and the development of possible explanations and recommendations. A proposal is not an agreed decision. We review its content and discuss what is relevant to the organisation.
How the process works
- 1.Define the question and scope. Together we decide which question is central and which topics count.
- 2.Collect information. We bring together the information provided and the configured sources.
- 3.Analyse with AI. AI compares the information and develops possible explanations and recommendations.
- 4.Review. Our people review the proposals and discuss with you what is relevant.
- 5.Prioritise and implement. Chosen next steps become tasks within strategy, marketing or technology.
- 6.Track and adjust. New outcomes feed into a following analysis.
Human judgement remains part of the work
Intelligence supports Strategy, Marketing and Technology. It does not independently set your organisation's direction or automatically implement recommendations. People decide which conclusions are useful, which questions remain open and which priorities to pursue.
Configured around the question
Available sources and features vary by application. Not every data integration or client-facing feature is available as standard. For each engagement, we agree which information will be used, when it will be updated and how findings will be shared.
See also the overview of what we do or read on in the knowledge overview.