01
An opportunity stays unclaimed
Someone sees a growing audience or demand, but no one decides what happens next. A few weeks later the topic is off the agenda again.
GROWTH PARTNER SINCE 1999
Discover where growth is being left behind and choose what matters now.
We help you set direction and put it into practice. That can start with a clear assignment or with a broader growth question. Together we work on matching enquiries, clear commercial choices and less manual work.
You may know us from
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The question
The information is often already there. What's missing is coherence.
Leadership, employees, customers and systems each show a different part of reality. Without a shared picture, many initiatives arise, but a clear commercial priority is missing.
02
A customer hears different stories
The website promises something different from what the sales conversations say, and the person on the phone doesn't know the message. Each channel tells its own version.
03
Every team measures its own success
Marketing celebrates leads, sales wants closings and service resolves questions. No one keeps track of how that effort together leads to growth.
04
Growth stalls on the process
Requests come in by email and end up in all kinds of manual processes. A busy month becomes a missed opportunity.
We bring those signals together and determine which question deserves attention now.
Our approach
First understand. Then choose. Then execute.
We discuss what needs to change, choose a fitting first step and carry it out.
A specific question, or more clarity first?
Do you already know what's needed, such as better findability, a campaign or a software solution? Then we look at what's needed to get started with focus. If it's still unclear where growth is stalling, we start with research into your organisation, customers and market. A broad strategy project is not a mandatory first step.
01
Understand
We combine conversations with leadership, employees and customers with market information, search behaviour, results and existing data.
What this delivers
A shared picture of where growth is being left behind.
02
Choose
We assess the possibilities on expected impact, feasibility, available capacity and fit with the organisation.
What this delivers
A commercial priority that teams work on together.
03
Execute
We translate the choice into actions for 30, 90 and 365 days. We set out responsibilities, planning, budget and measurement.
What this delivers
A concrete plan that isn't just discussed, but also carried out.
Better together
They went before you.
/MARKETINGSEO around business finance questions.
A case about connecting relevant search questions, website content and organic visibility.
Search questionWhat business owners search for
Website contentRelevant information
VisibilityIn search engines
/STRATEGYDirection for the offer and communication.
An exploration of the relationship between the entrepreneur, the offer and marketing, identifying areas for further decisions.
EntrepreneurOrganisationOfferAudienceMarketing
/TECHNOLOGYCustom software for customers and colleagues
From stair configurators and an international website to Stairfinder and an internal expense system.
Customer journey
StairfinderProjects and moodboards
1m2™ configuratorOptions, 3D and price
Order and payPayment via Mollie
Website and management systemPages, languages and projects
Internal expense systemExpenses and travel costs per project
“upMention has achieved concrete results in the form of higher conversions and more customers. The creative approach and data-driven strategies work perfectly together.”
Hans de Rooij, marketing manager
What you get
Not a report for the drawer. A plan everyone can work with.
The analysis surfaces several possibilities. Together we choose what gets priority now and make the execution concrete.
Our role doesn't stop at advice. Our teams can also carry out the chosen actions and keep measuring, learning and adjusting every month.
The growth plan
- Commercial priorityWhat gets attention first?
- Desired resultWhat concretely needs to change?
- ActionsWhat are we going to do over the next 30, 90 and 365 days?
- ResponsibilityWho owns this from your organisation and from upMention?
- PlanningWhen is each step carried out?
- Budget and capacityWhat is needed to make the plan executable?
- MeasurementHow do we determine whether the approach works?
Strategy, marketing and technology
We only deploy what the chosen direction needs.
Sometimes the biggest opportunity lies in sharper positioning. Sometimes in better visibility, a new website or a smarter process. Often, though, a combination is needed. The desired result determines which disciplines we bring in.
01Choose
Strategy
Where is the biggest growth opportunity for your organisation?
Underpin choices about your audience, offer, positioning and commercial priorities.
Concretely we can work on
- Market and customer insights
- Positioning
- Proposition
- Commercial choices
- Growth plans
- AI and market research
Result
A sharp course and a concrete growth plan.
02Reach
Marketing
How do we reach and convince the right people?
Bring your choices to the market with focused marketing and attention to what the results tell us.
Concretely we can work on
- Findability (SEO & AI)
- Content
- Campaigns
- Conversion
- Social media
- Email marketing
Result
More relevant attention, trust and enquiries.
03Accelerate
Technology
What can be simpler, faster or more scalable?
Develop websites, software, integrations and automation around what your organisation needs.
Concretely we can work on
- Websites
- Customer portals
- Internal tools
- Dashboards
- AI solutions
- Automations
Result
Less manual work and a faster, more measurable process.
Strategy determines the choice. Marketing brings it to the market. Technology makes processes simpler and scalable. upMention Intelligence connects information from the organisation, customer and market to support research, analysis and advice.
Contact
Tell us what you're up against.
Share where your organisation is stuck or what you want to achieve. You don't need to know yet whether the solution lies in strategy, marketing or technology.