01
An opportunity has no owner
A new audience, need or market is visible, but is not translated into a choice, budget and execution plan.
GROWTH PARTNER SINCE 1999
Discover where growth is being left behind and choose what matters now.
upMention brings together strategy, marketing and technology for ambitious small and medium-sized businesses and larger family businesses. We help you make informed commercial choices, put marketing into practice and develop software that supports your organisation.
You may know us from
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The question
The information is often already there. What's missing is coherence.
Leadership, employees, customers and systems each show a different part of reality. Without one shared picture, many initiatives arise, but a clear commercial priority is missing.
02
The story doesn't match everywhere
Marketing, sales and customer contact don't tell the same story or don't align enough with what customers experience.
03
Teams work toward different outcomes
Marketing, sales, service and technology each have their own goals, but lack one shared direction.
04
The process holds back further growth
A website, system or manual way of working makes customer contact slower and scaling harder.
Growth happens when what people know individually leads to one shared choice.
Our approach
First understand. Then choose. Then execute.
We start with the question of what needs to change and which choice matters most now.
A specific task, or a need for greater clarity?
Do you already know what you need, such as better search visibility, a campaign or a software solution? We will establish what is needed to get started. If it is not yet clear what is holding growth back, we begin by exploring your organisation, customers and market. A broad strategy project is not a compulsory first step.
01
Understand
We combine conversations with leadership, employees and customers with market information, search behaviour, results and existing data.
What this delivers
One shared picture of where growth is being left behind.
02
Choose
We assess the possibilities on expected impact, feasibility, available capacity and fit with the organisation.
What this delivers
One commercial priority that teams work on together.
03
Execute
We translate the choice into actions for 30, 90 and 365 days. We define responsibilities, planning, budget and measurement.
What this delivers
A concrete plan that is not just discussed, but actually executed.
What you get
Not a report for the drawer. A plan everyone can work with.
The analysis surfaces multiple possibilities. Together we choose what gets priority now and make the execution concrete.
Our role doesn't stop at advice. Our teams can also execute the chosen actions and keep measuring, learning and adjusting every month.
The growth plan
- Commercial priorityWhat gets attention first?
- Desired resultWhat concretely needs to change?
- ActionsWhat are we going to do over the next 30, 90 and 365 days?
- ResponsibilityWho owns this from your organisation and from upMention?
- PlanningWhen is each step carried out?
- Budget and capacityWhat is needed to make the plan executable?
- MeasurementHow do we determine whether the approach works?
Strategy, marketing and technology
We only deploy what the chosen priority needs.
Sometimes the biggest opportunity lies in sharper positioning. Sometimes it's better visibility, a new website or a smarter process. Often a combination is needed. The desired result determines which expertise we bring in.
01Choose
Strategy
Where is the biggest growth opportunity for your organisation?
Make informed choices about your audience, offer, positioning and commercial priorities.
Concretely we can work on
- Market and customer insights
- Positioning
- Proposition
- Commercial choices
- Growth plans
- AI and market research
Result
A sharp course and a concrete growth plan.
02Reach
Marketing
How do we reach and convince the right people?
Put your choices into practice through focused marketing and use the results to inform your next steps.
Concretely we can work on
- Findability (SEO & AI)
- Content
- Campaigns
- Conversion
- Social media
- Email marketing
Result
More relevant attention, trust and enquiries.
03Accelerate
Technology
What can be simpler, faster or more scalable?
Develop websites, software, integrations and automation around your organisation’s needs.
Concretely we can work on
- Websites
- Customer portals
- Internal tools
- Dashboards
- AI solutions
- Automations
Result
Less manual work and a faster, more measurable process.
Strategy determines the choice. Marketing brings it to the market. Technology makes processes simpler and scalable. upMention Intelligence brings together information about the organisation, its customers and its market to support research, analysis and advice.
Better together
Explore our client stories.
/TECHNOLOGYCustom software for customers and colleagues
From stair configurators and an international website to Stairfinder and an internal expense system.
Customer journey
StairfinderProjects and moodboards
1m2™ configuratorOptions, 3D and price
Order and payPayment via Mollie
Website and management systemPages, languages and projects
Internal expense systemExpenses and travel costs per project
/TECHNOLOGYThe pencil sketch stays. The processing gets lighter.
Custom kitchens sketched at the kitchen table, captured in the app right away.
Persoonlijk gesprek
AI-schetsformulier (met potlood)
Upload naar app
/MARKETINGSEO around business finance questions.
A case about connecting relevant search questions, website content and organic visibility.
Search questionWhat business owners search for
Website contentRelevant information
VisibilityIn search engines
“upMention has achieved concrete results in the form of higher conversions and more customers. The creative approach and data-driven strategies work perfectly together.”
Hans de Rooij, marketing manager
Contact
Tell us what you're up against.
Share where your organisation is stuck or what you want to achieve. You don't need to know yet whether the solution lies in strategy, marketing or technology.