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How do we achieve that natural flow of website visitors through Google for your organization? By starting at the beginning. We always move from the inside out. From your story to the touchpoints with the outside world.
A look inside
We investigate what you went for, what you are striving for and what you stand for. These are the touchpoints for your connection with the outside world. A compelling story starts with self-knowledge.
Where you come from
Where you are moving towards
Your place in the market
The character of your brand
The story we are going to send out into the world
If something is missing from this foundation, it is our priority to solve it. Because only through the right story can the world see what your company is worth.
A look outside
Together we determine how and in what way we will bring your story to light. The great thing is that we can ultimately reach >80% of your target group several times a day.
You can pop up everywhere on Google search, Google News, Google for Jobs, the Google company profile, Bing and/or advertising networks. With as much 'natural findability' as possible, without increasing your dependence on advertising budgets.
We always make a forecast in advance of what we see as concrete activities and results over the next 12 months, so that every step we take contributes to your growth.
This is how we work together
After you have approved the plans and the prognosed results, we start with a kick-off meeting, followed by monthly progress meetings. In between there are all kinds of substantive contact moments and a first interim evaluation takes place every third month. After 12 months we celebrate the 'harvest festival'.
We coordinate with your internal teams to ensure that the campaign fits in with the general marketing strategy. We also set up a dashboard on which we bundle and report important performance indicators.
The quality of the collaboration appears to be an important factor for success. We therefore like to meet physically, but of course also plan digital meetings.