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Our milestones

2024 upMention 25 years!

What a journey! With Google in the leading role for your visibility. Thanks to everyone who contributed and made this anniversary possible.

2023 Next Station: London

To prepare companies in the Netherlands on Google for expansion to the UK and to support companies from the UK in tempting Dutch visitors, we now also have an establishment in London!

2023 Artificial intelligence

We are expanding the marketing software for managing Google campaigns with artificial intelligence. Even more control over your campaigns!

2021 From Heinosoft to upMention

Time for a company name that reflects what we do: increasing the amount you are being mentioned on Google!

2017 Campaign kick-off: We know the secret of Google

Marketing-loving Netherlands in turmoil: We know Google's secret. How dare they!? It didn't do us any harm.

2012 Launch of marketing software

"How could we ever do this manually"... A common response after the rollout of our software for managing Google campaigns! In an instant you know that the dots are connected for your website.

2009 Google on the spotlight

Well-constructed websites must be seen! We do not only develop websites, but also generating visibility on Google has now become our core business.

2006 Establishment in Kenya

With Richard and Risper at the local helm, we are opening an office in Kenya. From that moment on, websites are also developed from Kenya.

2006 Andries coming in

Brother Andries joins as owner. With his own tree nursery in Kenya, he brings a lot of entrepreneurships.

2004 Geerten coming in

Arjan is short of hands, so brother Geerten decides to join. The head office? The library of TU Delft.

2003 At the top of search engine Ilse

The passion for search engines arises. It started with EeStairs, a client from the very beginning, wants to be at the top of search engine Ilse.

2002 Arjan takes ownership

As students at TU Delft, Arjan and Hein stumbled upon each other. Hein goes traveling, Arjan gets the chance to take over the company.

1999 Hein starts our company

Hein started our company as a student at TU Delft. Websites are the core business. The birth of Heinosoft was there. Thanks, Hein!

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Als er veel geluid wordt gemaakt, gaat het er niet om de boel te overstemmen, maar om de juiste snaar te raken

In tune

When a lot of noise is made, the point is not to drown it out, but to harmonize and hit the right string. That is what we stand for. A story that resonates with the right people through smart online marketing.

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