Search engine optimization is a digital marketing channel that involves improving the quality and quantity of traffic to a website through the organic search engine results.
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In practice this is not an easy thing. It requires a level of expertise and experience in the SEO field to get good results. This is where an SEO digital marketing company comes in.
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Technical analysis
In this process, an SEO digital marketing company assesses the website structure in an SEO perspective. Here you evaluate a website findability by evaluating its coding structure among other things like server configurations that have a significant impact in the website rankings. Here you ensure that the website is accessible to the search engines. Is the website fast enough to serve your users with what they want, or it is too slow for that? At upMention we have seen better results with websites that completely load in 3 seconds.
Keyword research
An SEO consulting services company identify words that your target customers are likely to use when looking for your products or services. In SEO Marketing these terms are called Keywords. Getting good keywords to rank is one step in SEO success. In keywords, it is the same thing quality over quantity.
On page optimization
This refers to including the keywords discovered in the analysis on your webpages. In this it is a quality over quantity game. For example, if you don’t want to mention a keyword many times, it will be annoying to the users interacting with your website and also cause less rankings.
Building authoritative links
Now that a couple of websites have good content with the same keywords, how does Google determine which website is better than the other? Google checks how many times your website is linked to other websites. Count the links as a trust vote, the more authoritative links you get the higher your chance of ranking on Google. Again quality over quantity, in fact at upMention we have seen some pages with fewer links ranking better than pages with hundreds if not thousands of spammy links. An SEO Digital Marketing company sources these kinds of links in an organised way to ensure that it is done in an almost natural way.
Local SEO
Over the recent years, we have seen an increase in users who click the Google Map results. Users like them since they provide a list of businesses that are close to them, all they have to do is click on the call or visit the office location. This offers an opportunity that once tapped the results may be nothing but exceptional. This is why the best SEO digital marketing company will find keywords that trigger Maps intent and optimize them on the Google Business Profile.
In conclusion
An SEO Digital marketing company uses a number of the strategies that we have discussed here. These strategies help their clients gain more visibility across search engines, get more traffic, and achieve their business goals.
In tune
When a lot of noise is made, the point is not to drown it out, but to harmonize and hit the right string. That is what we stand for. A story that resonates with the right people through smart online marketing.
