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As an entrepreneur or marketing manager, do you have an hour to spare, or an employee who could use some extra work? Then it is probably an interesting option to take a look at the titles and descriptions of your pages in Google. In other words, take a look at the 'page title' and 'meta description'.
It goes like this:
- Search on Google 'site: upmention.nl', replacing it with your own domain.
- You will now see all the results of your website that Google has indexed.
- Now ask yourself: What do I think of the titles and texts that are shown?
- Then adjust it in your management system. If you can't figure it out, your web developer can help you with that.
A few points of attention for your titles and descriptions:
- Use important search terms from the page.
- Keep it short. Maximum 155 characters.
- Use a call to action: Find out here. Download here. Etc.
- Make sure it matches what is on the page or it will not be used.
- Make it as unique as possible per page.
If you manage to achieve a few percent more clicks, it can still be a big sip on a drink! And especially if that click is carried out by your perfect target group.
