Can your most important information be found and used?
A well-made page can still contain barriers. The explanation might sit only in an image, an important link might be hard to find, or the request form might work poorly on a phone.
So examine two things: how people carry out their task on your website and how search engines reach your content. Use separate checks for each of those questions.
Walk through a concrete route
Choose a task that matters to your customer, such as comparing conditions, finding the right service or getting in touch. Start on the page where people usually arrive and go through the steps on desktop and mobile.
Watch for unclear buttons, missing explanations and error messages. Also test whether everything works with a keyboard and whether form fields have clear labels. People use your website with a mouse, keyboard, touchscreen or screen reader.
Check reachability and indexing
Check whether important pages are reachable through internal links and whether the server returns the correct status code. Check robots.txt to see whether the crawler has access. Then check whether a noindex setting excludes the page from indexing.
A sitemap helps search engines find your URLs. Use URL inspection to check whether the search engine has fetched and indexed the page. Do this for each search engine that matters to your customers, because every crawler works in its own way.
Put the core information in text
Put important explanations on the page as text. Describe meaningful images and use clear headings. For interactive parts, check whether the content appears if scripts load slowly or a component fails.
Websites with JavaScript can still be found well. Check with the page itself and the right inspection tools whether visitors and search engines actually get to see the information.
Example
Say you show installation conditions only in an image. On mobile, the text is hard to read and a screen reader cannot read it aloud. You put the conditions on the page as text and organise them under clear headings. They become easier to read on mobile and available to screen readers.
You then check whether the page is reachable and indexed.
Use structured data where it fits
Structured data describes properties of the visible content, such as an organisation, article or product. The data must match what is on the page. First make sure the explanation itself is correct and complete.
According to Google's guidance for generative search features, you do not need a special writing format, an llms.txt file or special schema markup for this. Work on clear content and the usual SEO basics. Google decides per search query which sources it shows. For other systems, check their own documentation.
Connect every finding to a task and an owner
Describe every problem concretely: which information or action is blocked, for whom and in which situation? The team can then decide what gets fixed first.
Test a change again on the route where the problem was. If the customer can now complete the step, the problem is solved.
Read more about technology at upMention, our SEO approach and choosing the first page to improve.