Who Needs Inbound Marketing? -Why Does it Help Your Brand?
More page views with fewer pages. That does not sound logical right? Up to and including May this year, you will still find pages on our website with our services: from improving your website, the tools we use, link building and setting up your measurements.
Each page also contained-just as it should be-the reasons to become a customer: we are focused on the unpaid results of google, we have developed all kinds of cool tools and yes, we do search engine optimization internationally and over for over 20 years.
The idea behind storytelling is to make it easier to remember. It is recognizable and instructive: its readers listen well. That said, what would happen if we as upMention only share our story and something else little? This is how we started to make choices -partly based on Herman Wegter’s story model from dozens of substantive pages to a few pages. The core of the website: the homepage with our story.
The result is astonishing. That is, the following can be seen in Google Analytics when we compare May 2021 with April 2022:
A bounce rate reduction of 2.62%
22.98% more time on the website per visit
Of course, we will collect more data soon, but all in all, it appears that reducing the size of the website and sharing our story has increased the involvement of visitors. You simply find the right things easier, and the story is completely different from what you have found before.
By simply sharing our story, a nice click is created. We regularly receive messages such as “I read your story with great interest and would like to talk!”. We find each other on things we have in common, and we don’t chase you with screaming unique selling points.
What have we learned? The time and energy of your visitor is limited, so the trick is to make choices as a company about which information you want to share and how. In short: choosing = losing, but it also turns out to be lucrative!