Google advertising is one of the most useful online advertising platforms that exist nowadays. It power comes from its unique way of showing your ads to customers when they are searching for your products and services on its properties. Moreover, it can show your ads to the target audience across various display channels on google properties or those of its partners.
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Managing a successful Ads campaign can be a complex task that may require a high level of expertise. That is why you may need Google ads agency services; you will get the support that you may need to set up and optimize an effective ads campaign. In this article, we will look at the different Google ads agency pricing models and help you identify the right pricing model for you.
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Percentage of ad spend.
Some Google ads specialist charge a given percentage of your monthly ads spend. For instance, they may charge 30 per cent of the ads spend so if your monthly budget is 3000 pounds, they will bill you nine hundred pounds for their services. This may be a good model since it aligns with the agency with the goals of the client. This means that the client will only pay based on the campaign performance. However, it may not suit an advertisement with a high ad spend and little or no results at all.
Flat fees
This is one of the popular plans among Google ads agency services. It entails a fixed monthly fee for their campaign management services. They may charge a higher amount in the first month to help them create a strategy for you and set up the required campaigns then a fixed monthly fee for management. We see this Google ads agency pricing working well for clients that want to know the exact cost at the start. This Google ads agency pricing does not count in the time and effort the Google specialist may invest in improving the campaign, hence you may get or not get the value for your money.
Hourly rate
This form of Google ads agency pricing involves charging an hourly rate for their services. This may include Campaign management and strategy development. This pricing is good for clients who have a smaller budget or those who need occasional support from time to time. To add to that, it ensures that the client is charged based on the work done by the Google ads specialist on the setup or management of their Google ads. At upMention, we use an Hourly rate where we ensure that the client only pays for the time invested in the campaign. Moreover, we keep a clean time log hours for every hour spent on the campaign.
In conclusion
Each pricing model has its own pros and cons. It is important to consider each pricing plan carefully and choose the one that best aligns with your campaign goals and budget. While price is a factor when choosing a Google ads Agency, it shouldn’t be the only consideration. It is important to evaluate the different pricing proposals well to consider if they can bring in the value that you need. Beyond the price, it is important you consider the experience and their track record in managing successful Google ads campaigns. Moreover, investigate the Google ads specialist communication styles and the reporting capabilities. These could give you a good measure of how you can collaborate and stay informed on the campaign performance.
In tune
When a lot of noise is made, the point is not to drown it out, but to harmonize and hit the right string. That is what we stand for. A story that resonates with the right people through smart online marketing.
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