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Listening tip:
Geerten was a guest on De Zo Genaamde Podcast last week. What he discussed here with presenter Floris Hülsmann:
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![geerten-floris-podcast.jpeg]()
- The reason for going from the name Heinosoft to upMention.
- What the deeper drivers are in our company.
- Why and how we have formed a team in Kenya.
- The future of our family business.
In tune
When a lot of noise is made, the point is not to drown it out, but to harmonize and hit the right string. That is what we stand for. A story that resonates with the right people through smart online marketing.
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