Google Search brings up 'hidden gems'Back
Google is continuously adjusting the algorithm with which it determines the ranking of websites. And it even does this several times a day (see also our blog 'The Google algorithm different every day'). One of the important adjustments is that it will give more weight to personal insights and experiences from blog posts and forums on social media. Google made this announcement back in May. This adjustment will become a permanent part of Google's core ranking algorithm.
Google wants to find 'hidden gems': first-hand knowledge and personal insights and experiences that people want to share with others. Such content is therefore given more attention in search results and search interfaces, with the aim of promoting more 'authentic' content. If Google classifies the content of a blog or forum as particularly useful, the content will appear in search results sooner than before.
The content comes first
Finding 'hidden gems' is not so much about the person posting a message, which may be fictional or unknown, but about the content that person posts. However, Google keeps the precise signals that Google uses to demonstrate that the content is useful and based on personal experiences secret.
This search for and display of 'hidden gems' can influence the ranking of websites for a particular search query. Therefore, keep an eye on your website's search results and see if your keywords and content are affected by this new adjustment to Google's algorithm.