Skip to Content

Google is experimenting with speeding up web pages

One of the many factors that are important for ranking in Google is the speed at which the web page loads. Google is now testing a new feature that significantly increases this speed.
This is not only positive for your SEO ranking, but also for your users, who have to wait less longer for a page to respond to a button click.
The new feature is called Interaction to Next Paint (INP) and it should be fully rolled out by March 2024.

Slowing down the rest

Now, some JavaScripts take a long time to execute. They resemble a slow driver holding up the rest of the traffic. Now other scripts have to wait for the JavaScript to run, making the web page appear to do nothing. The user is then waiting for the page to respond to his or her action.
Google is now testing a feature in which the JavaScript, as it were, stops at the side of the road to let an ambulance pass. Once the user task is complete (for example, clicking a button), the JavaScript can continue.

Official web metric

The new feature is already available in Chrome 115, which launched on July 13, but is still undergoing extensive testing. In March 2024, this new metric will become an official web metric, so it might be helpful to keep an eye on this new feature and use it as soon as possible once it's out of the experimental phase.
It is, however, necessary to build in an alternative for browsers that have not yet implemented the new function.

They went before you

  • Basic Essentials B.V. Logo
  • Compleet duurzaam logo
  • Client corrosion
  • Decathlon Kenya Logo
  • image-4-5-
  • Demag-Logo-modified
  • gs-5c6869f304-Logo_Djoser-modified
  • floryn-logo-modified
  • image
  • Helix Academy Logo
  • MarketResponse-logo_RGB_2022-1024x261-modified
  • Peters Aanhangwagens Logo
  • reable-nederland-logo-modified
  • Logo_Verdouw_2022-modified
  • Wessanensvg-modified