'Experience' increasingly important on Google Search

If you search in the coming months for a topic in Google Search where other people's experiences could be useful, you may see a Perspectives filter at the top of the search results. Clicking on this filter will show you videos, images, and posts that people have shared on discussion forums, Q&A sites, and social media platforms, as well as details about their creators, such as their name, profile picture, or information about the popularity of the post. For example, if you visit an unfamiliar city, you can get advice from others, such as personal stories or tips in a forum thread. You can also access these 'Perspectives' through a separate section on the results page by clicking on the 'See more' link.
This indicates that Google is placing more emphasis on content with unique expertise and experience and less on content built to generate clicks. In the coming months, Google will continue to work on a system that better understands and finds content created from a personal or expert point of view, enabling it to rank this information even better.

Expertise counts

Also in reviews, such as reviews of companies or destinations, more and more emphasis is placed on the quality and originality of the information. Google values content and pages that are based on first-hand experiences or reviews created by someone with in-depth knowledge of a particular topic.
When writing texts for your website, it is therefore important to radiate expertise and experience in a certain field, not so much to turn it into a commercial exhibition. With an expert and relevant answer to a question, your website scores higher in the Google search engine.