SEO spring cleaning in 4 steps ready for a hot summerBack
The official spring is from the end of March to the end of June, so it's just in time for the SEO spring cleaning. That's why this step-by-step plan to a fresh, fruity, and tidy website. If you pick that up this month, you're ready for a hot summer.
Clean up all duplicate clutter
Imagine the robot of Google that finds the same story twice, but on a different website. And as a robot you are out to ensure that people find valuable results in Google. So, it's very simple: twice the same thing at the top of Google doesn't add anything. So, you must choose, and one website will lose.
With SEO optimization it is therefore very important that you are strict on duplicate content that is on your website as well as on another. The tool you can use to check this: Copyscape. You simply paste in a URL, and you will see whether the texts (partially) also appear on other websites. With a premium account you can view the complete website, and have it checked, and you get more than the top 10 results.
Dust off your results in Google
You see that search engine optimization is increasingly experimenting with enriched search results with, for example, prices, stock status, frequently asked questions, the author, and the like. Google really likes it when you quantify as much data as possible in the website code. And we speak from experience when we say that it's great to be the first in an industry to expand the results: it brings a lot more attention and visitors.
With SEO optimization you can expand the search results with smart information about articles, books, COVID-19 reports, vacancies, locations, events, reviews, videos, software, courses, etc. You can find the current list, including step-by-step plans at Google Search Central.
Get the broom through your landing pages
Landing pages for your SEO website optimization…. Overrated! Reason: usually it means that you create a page that is mainly for Google (read: hardly for your visitor) and is therefore not intuitive and user-friendly. Often recognizable by the fact that they are listed at the bottom of the website because they do not belong anywhere and then only end up low on the page. Overloaded with spammy keywords and the level is not much higher than a prince who indicates via email that you will receive a huge inheritance if you first transfer a small amount to him.
In short: with your SEO website optimization, take a good look at pages that you have only created for ranking in Google and see what they yield for you. If they are successful: make sure they get a logical place in your normal website structure and if it doesn't work clean them up!
Refresh your call to actions
When we were still allowed to call visitors monkeys, we called call to actions 'bananas'. The assignment for search engine optimization was then: make sure monkeys find bananas on the website via Google and your organization will flourish! And indeed, sometimes call to actions are yellow and crooked, because it simply has to stand out among all the texts and graphic elements.
However, at the time of writing this, our homepage states that there is a new whitepaper within brackets: July 2020. In short: almost a year old. Time for spring cleaning.
If you are still working on your call to actions, make sure that the button colour is striking with a lot of space around the text, with search engine optimization make sure that the words you use really move, combine buttons with the benefits when you click on them and do regular A/B testing with Google Optimize.