The Charity is already singing it: "Where can I go? Germany? Chile? Kuwait? Or maybe dance on the moon?" However, there is only one serious consideration in their hit song: "Bel-gi-ië. Because that language is so soft". And in Belgium, half speak Dutch as well. So, it is not surprising that many Dutch entrepreneurs are toying with the idea of ranking in Google in Belgium as well.
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That is why this is a blog about online marketing in Belgium via Google, through link building in Belgium, a domain extension and different word usage.
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With or without a .be domain extension?
Whether or not to use the .be domain name extension, that is often the question at SEO in Belgium. We usually prefer that because the language is the same. So, it is important to make clear on other points that this is a website that is aimed at Belgium.
Different word usage in Google
The analyses of search behaviour also often show that there are still considerable differences in word usage. And that is of course crucial to make real contact with your target group. Besides the fact that you have to take this into account, that is also a reason to duplicate the website to a .be domain and then make the correct adjustments.
Link building in Belgium
The links from other Belgian websites are often decisive for your Google marketing in Belgium. With link building you can finally distinguish from the purely Dutch websites. Local links to your website are the ultimate proof to Google that you are available locally. And of course, it is also difficult to fake: a link is only placed if you have added value for the person who places the link. And let that always be a Belgian.
And no, it's not a Belgian joke
Research shows that 70% of purchases in Flanders in a web shop take place outside Belgium. And that's not because Belgians don't use Google.be, but because there are a lot of Dutch websites. In short: this great country can be a nice extra step for your company. "Because everyone is smiling there".
In tune
When a lot of noise is made, the point is not to drown it out, but to harmonize and hit the right string. That is what we stand for. A story that resonates with the right people through smart online marketing.
